BUSINESSNY POST
Chrysler, Jeep, Ram to launch cars costing less than $40K in bid to win back customers
Stellantis announced plans to launch nine new vehicle models under $40,000 by 2030 across its Chrysler, Jeep, and Ram brands as part of a $70 billion strategic turnaround initiative. This move aims to win back customers in the affordable vehicle market segment.
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- Ford CEO says company is focusing on making vehicles more affordable
- Chrysler Reverses Luxury Strategy, Turns to $30k Models
- Ford CEO Jim Farley says most new models will be "more affordable versions"
- Chinese car brand Omoda debuts £35,000 SUV with a touchscreen that slides across the dashboard
- Volvo teases a new affordable EV to replace discontinued EX30
- Stellantis Plots $70 Billion Turnaround on Brand Reset