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Adweek

Coverage of Adweek in the Nexus archive.

Earliest in view: Apr 20 · 21:20 UTCMost recent: May 18 · 12:41 UTC
Co-mentioned in this coverage
Hersheyorganization1Agentic AIorganization1OpenAIorganization1StackAdaptorganization1ChatGPTtopic1Hacker Newsorganization1prompt relevancetopic1
Recent coverage
  • BUSINESSMay 18 · 12:41 UTCHACKER NEWS
    Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

    Hershey is betting on Agentic AI to rethink its $2 billion marketing spend, aiming to fix its marketing blind spot. The company is using AI agents to improve its marketing strategy. This move is part of Hershey's efforts to optimize its marketing budget.

  • BUSINESSApr 20 · 21:20 UTCHACKER NEWS
    OpenAI ad partner now selling ChatGPT ad placements based on "prompt relevance"

    StackAdapt, an OpenAI advertising partner, is offering ad placements on ChatGPT based on 'prompt relevance.' The strategy is detailed in a leaked deck, as reported by AdWeek, with Hacker News users discussing the development.

Adweek · Dossier · The Nexus