The latest sign of influencer commerce heating up: Levanta just raised $22 million

Creator commerce platform Levanta secured a $22 million Series B round, with plans to expand its reach beyond major retail networks like Amazon, Walmart, and Shopify. The company's core business involves connecting retail sellers with creators who generate sales commissions through promotional videos using its technology platform. Levanta also aims to help educate marketplace sellers on the benefits of affiliate and creator marketing.