Influencer marketing isn’t an experiment anymore as companies expand their creator advertising budgets

Influencer marketing has become a core advertising strategy as companies expand budgets, with 72.2% expecting at least a 50% increase in 2026. Brands now prioritize creator partnerships over traditional TV ads, integrating creators into product development and campaign creation. Bloom Nutrition, a creator-founded brand, exemplifies this shift by leveraging influencer authenticity in marketing.