Target, Starbucks and Nike are writing the 2026 turnaround playbook. Here are the key lessons

The article analyzes the successful turnarounds of Target, Starbucks, and Nike, focusing on how internal CEOs like Michael Fiddelke were better positioned than outside hires. For instance, under new leadership, Target achieved a 5.3% jump in second-quarter sales, grew digital sales nearly 9%, raised its full-year outlook, and saw its stock soar nearly 60% year to date.