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Inside Coca-Cola’s secretive innovation labs: How the beverage giant wants to automate dirty soda and refreshers
Coca-Cola has secretive innovation labs exploring how to automate dirty soda and refreshers. Simultaneously, major restaurant chains like McDonald's and Wendy's are expanding their beverage offerings. These moves by longtime Coke customers aim to boost profit margins.
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- Coke, Pepsi and other beverage brands are making a subtle change to their products… and it's actually good news for customers
- An extra-caffeinated version of Mr. Pibb is helping Coca-Cola win over cash-strapped shoppers
- Coca-Cola steals massive deal from Pepsi after 30 years as it replaces rival in 10,000 locations: 'Thank God'
- McDonald's introduces first-ever lineup of refreshers, crafted sodas
- Coca-Cola is rolling out its biggest visual identity overhaul in years