BUSINESSMARKETWATCH
An extra-caffeinated version of Mr. Pibb is helping Coca-Cola win over cash-strapped shoppers
Coca-Cola is launching an extra-caffeinated version of Mr. Pibb to attract cash-strapped shoppers, contributing to its stock nearing a record high despite consumer weakness.
Related Signal
Adjacent reporting
- Coke crushes rival Pepsi on Wall Street as pricey snacks sink stock
- Coca-Cola tops earnings estimates, hikes full-year outlook as demand for drinks climbs
- Coca-Cola is trouncing Pepsi. Can the underdog turn things around?
- Coca-Cola steals massive deal from Pepsi after 30 years as it replaces rival in 10,000 locations: 'Thank God'