Tourism ministry rebrands falling revenue as bold ‘low-value visitor’ strategy

Mexico's tourism ministry announced a shift from targeting high-spending tourists to low-value visitors, rebranding a 4.9% spending decline as a strategic success. The new 'National High-Volume, Low-Yield Optimization Initiative' prioritizes budget travelers who spend under US $118, with plans to replace luxury amenities with convenience stalls and focus on border crossings over air arrivals.