BUSINESSSEMAFOR
Saudi AI champion HUMAIN sponsors Ronaldo’s Al Nassr
Saudi Arabia's AI company HUMAIN has partnered with Al Nassr, the Riyadh soccer club where Cristiano Ronaldo plays, to integrate AI technology into the team. The sponsorship includes logo placement on jerseys and a training center, as well as deployment of HUMAIN's sports technology and interactive entertainment platforms. Al Nassr, owned by Saudi Arabia's Public Investment Fund, faces financial challenges with over $200 million in debt.
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