BUSINESSSEMAFOR
Saudi Arabia’s slow path to sporting glory
Saudi Arabia is investing heavily in sports through its Public Investment Fund and Aramco-owned clubs, aiming to boost economic growth. The 2026 World Cup's first goal was scored by Mexican-Saudi player Julián Quiñones, highlighting Saudi clubs' rising global presence. Despite criticism of 'sportswashing,' the Saudi Pro League has attracted major players like Ronaldo and Benzema, with 47 Saudi-based players competing in the tournament.
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