A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month

Joe Spector, a cofounder of Hims, launched Dutch, a veterinary telehealth company, after facing high costs for emergency pet care. Dutch now operates in 35 states, has 100,000 active members, and grew revenue 5.5x between 2022-2023. Spector fired an external marketing agency, shifting to an in-house AI-driven team that produces 50 content pieces monthly, significantly boosting efficiency.