TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant

TikTok is testing a membership program called TikTok Shop Plus in the US, offering discounts, coupons, and free shipping to compete with Amazon Prime. The service aims to retain customers and prevent sales from shifting to Amazon, with price points ranging from $6 to $15 monthly. The initiative mirrors Amazon's strategies, including hiring former Amazon employees and adopting similar fulfillment practices.