BUSINESSCNBC TOP
Nike to cut off thousands of online distributors in China, restructure digital footprint
Nike is cutting off thousands of online distributors in China and restructuring its digital footprint to stabilize pricing and branding. The move aims to streamline its online business and return to growth.
Related Signal
Adjacent reporting
- Doomsday for Nike as it axes 1,400 jobs after brutal sales drop caused by woke push
- Doomsday for Nike as it axes 1,400 jobs after brutal sales drop caused by woke push
- Wall Street kicks Nike to the curb after earnings report amid lingering backlash over DEI controversy and weak China sales
- Nike rival once worth billions to shutter all stores as entire company sells for peanuts as entire industry flounders
- Roundup: Nike’s new CFO / Perkins Rowe pop-up / OpenAI’s slowed rollout