Could the Leadville Trail 100 save the town from their tourism slump? Businesses, residents hope so.

The Leadville Trail 100 race series is continuing despite the ongoing Willow Fire, offering hope for a tourism boost in Leadville, where over 70% of the economy relies on tourism. Businesses and residents report a 40% decline in out-of-market visitors since June due to drought, fires, and heat, but organizers anticipate improved conditions by August.