Could the Leadville Trail 100 save the town from their tourism slump? Businesses, residents hope so.

The Leadville Trail 100 race series is proceeding despite the ongoing Willow Fire, offering hope for boosting tourism in Leadville, which relies on tourism for over 70% of its economy. A 40% decline in out-of-market visitors since mid-June has prompted local businesses and officials to welcome the event as a potential economic relief.