Is your AI really working? Why productivity isn’t the same as progress

The article discusses how AI adoption in businesses, particularly in content creation, has increased productivity but not necessarily accelerated overall business speed due to operational inefficiencies. Key issues include fragmented workflows, excessive stakeholder involvement, and lack of integrated systems, as highlighted by the Typeface Signal Report, which shows 92% of marketing campaigns require 10+ stakeholders and 88% face C-suite approval delays.