Erewhon is selling 'Sacred' water at $1 per ounce. Has the chain finally gone too far or found a new hit?

Erewhon is selling a $1 per ounce drink called 'Sacred' water, described as a clarified tonic with coconut water, jasmine tea, raw honey, holy basil, anise hyssop, green cardamom, white grape juice, and coconut milk. The article questions whether this product represents a bold new hit or an overreach for the chain.