Erewhon is selling 'Sacred' water at $1 per ounce. Has the chain finally gone too far or found a new hit?

Erewhon is selling a $1-per-ounce drink called 'Sacred' water, described as a clarified tonic containing coconut water, Jasmine tea, raw honey, holy basil, anise hyssop, green cardamom, white grape juice, and coconut milk. The article questions whether the chain has overstepped or discovered a new hit with this product.