BUSINESSJul 10 · 09:01 UTCBUSINESS INSIDERKatie Notopoulos ([email protected])

Kalshi is running a lot of 'Love Island' ads on TikTok

Kalshi is running targeted TikTok ads for 'Love Island' betting, leading to a significant increase in female users but also some fan backlash. The ads feature user-generated content showcasing betting successes, though critics argue the ads and betting culture intrude on the show's enjoyment.

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Mentioned

KalshiorganizationLove Island USAtopicTikTokorganizationAriana MadixpersonPeacockorganizationElisabeth Dianaperson

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