Gamification and memes lure young people to sports wagering apps, prediction markets

Prediction market platforms like Kalshi and Polymarket use gamification and meme-driven strategies to attract young users, offering bets on real and absurd events. These platforms, accessible to users as young as 18, face criticism for fostering risky gambling behavior, with 69% of users losing money. Legislation aims to restrict sports betting ads targeting minors, as experts warn about the cognitive risks to teens and young adults.