Stitch Fix’s CEO inherited a broken tech darling. He’s fixing it like a traditional retail exec

Stitch Fix's CEO Matt Baer, with a background in big-box retail, is restructuring the company to focus on traditional retail fundamentals after its decline post-pandemic. The tech-driven personal shopping service, which once saw rapid growth, now faces challenges like customer attrition and competition, prompting a shift from a tech-first to an apparel-first strategy.