BUSINESSJul 9 · 12:30 UTCSCMP CHINAEmma Ma

China aims to revive physical stores, make them ‘immersive’, as shield against e-commerce

China's Ministry of Commerce and eight other authorities released guidelines to revive physical stores by making them 'immersive' and counter e-commerce competition, amid slowing retail sales growth and weakness in big-ticket items.

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Ministry of CommerceorganizationE-Commerce PlatformstopicPhysical Storestopicretail sectortopic

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