BUSINESSJun 10 · 11:42 UTCBUSINESS INSIDERLara O'Reilly ([email protected])

Geico's famous gecko is getting an AI makeover

Geico is using an AI-generated version of its iconic gecko for a 'live' podcast interview with Azzi Fudd, part of its strategy to modernize marketing. The AI gecko will also appear in billboards and streaming ads, testing consumer acceptance of AI-generated content.

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Mentioned

GeicoorganizationArianna OrpellopersonAzzi FuddpersonAI geckotopicCMO InsiderorganizationUConn women's basketballorganizationSystem1organizationVanessa Chinperson

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