General Mills agrees to sell Häagen-Dazs shops in China to investor group

General Mills is selling its Häagen-Dazs ice-cream shops in mainland China to an investor group including Chinese tea brand Ningji. The deal grants exclusive rights to operate Häagen-Dazs shops and gifting businesses in China, while General Mills retains sales of Häagen-Dazs ice cream through retail and food service channels. Analysts note declining relevance of Häagen-Dazs' premium-priced, high-fat products in China, where low-fat gelato options are gaining popularity.