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The Nexus
BUSINESSJun 1 · 10:00 UTCTHE REGISTER

I designed Microsoft's $5B EA channel architecture in 2001. The 2026 transition is missing what made it work

A former Microsoft architect designed the 2001 Enterprise Software Advisor (ESA) channel model, which transitioned EA commissions from reseller-based to direct billing. The 2026 EA transition lacks mechanisms that preserved channel expertise in the 2001 shift, raising regulatory concerns.

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