The new Wild West of AI kids’ toys

AI kids' toys have become a trend in 2026, with over 1,500 companies registered in China and popular products like Huawei's Smart HanHan plush toy and Sharp's PokeTomo talking AI toy. These toys are marketed as friendly companions to children as young as three, but the category remains largely unregulated. The popularity of AI toys is evident on online platforms like Amazon, where specialized players like FoloToy and Miko have sold hundreds of thousands of units.