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TECHNOLOGYMay 23 · 00:00 UTCSCMP CHINAJoseph Sipalan,Iman Muttaqin Yusof

Southeast Asia is chasing the AI boom, but at what cost?

Zetrix AI, based in a Kuala Lumpur penthouse, aims to deploy its AI agent 'Avatar' to 1 million Southeast Asian users by year-end. Avatar automates tasks like form-filling and social media responses for influencers. The article questions the regional AI boom's long-term costs.

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Zetrix AIorganizationAvatartopicKuala LumpurplaceSoutheast AsiaplaceGen Ztopicartificial intelligencetopic
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