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Apple launches device leasing program with Klarna
Apple has introduced a new leasing program called Apple Upgrade in partnership with Klarna, allowing customers to lease iPhones, Apple Watches, Macs, and iPads with monthly payments starting at $17.99. The program represents a shift in Apple's sales strategy as the company responds to consumer price sensitivity following recent product price increases.
This is a long-running storyline that has developed over 7 days. The homepage highlights its most recent activity, so the outlet count there reflects the latest wave. The totals above cover the full run.
AppleKlarnaiPhoneApple Upgrade programMac
2026-07-31
2026-07-29
- The New iPhone Underclass
- Apple introduces lease option for iPhone — inviting customers to buy now and pay later
- Apple will now let you lease your next iPhone or Mac instead of buying it
- Apple will now let you lease your next iPhone or Mac instead of buying it
- Apple will now let you lease your next iPhone or Mac instead of buying it
- Apple will now let you lease your next iPhone or Mac instead of buying it
- Apple launches new iPhone lease program: Here's how it works
2026-07-28
- Renting an iPhone? Apple Upgrade offers leasing option amid rising prices
- Apple unveils subscription-style leasing for iPhones and Macs
- Apple is launching a device leasing program with Klarna starting at $17.99 a month
- Apple is now letting you lease an iPhone like a car. Here’s what to know.
- Apple plans to lease iPhones for $17.99 a month through partnership with Klarna