Skip to content
The Nexus
Storyline16 outlets16 articlesFirst Jul 28 · 13:00 UTCLatest Aug 4 · 09:22 UTC

Apple launches device leasing program with Klarna

Apple has introduced a new leasing program called Apple Upgrade in partnership with Klarna, allowing customers to lease iPhones, Apple Watches, Macs, and iPads with monthly payments starting at $17.99. The program represents a shift in Apple's sales strategy as the company responds to consumer price sensitivity following recent product price increases.

This is a long-running storyline that has developed over 7 days. The homepage highlights its most recent activity, so the outlet count there reflects the latest wave. The totals above cover the full run.

Forward this
Key entities
AppleKlarnaiPhoneApple Upgrade programMac
Volume · 8 days · 16 articlesPeak: 7 on 2026-07-29
2026-07-282026-08-04
Articles in this storyline

2026-08-04

1 article · 1 outlet
Engadget

2026-08-01

1 article · 1 outlet
TechCrunch

2026-07-30

1 article · 1 outlet
Axios