Dossier
viral marketing
Coverage of viral marketing in the Nexus archive.
- The troubling truth behind the 'cult' of Tropic Skincare, its glamorous Dragons' Den mogul owner and the women left out of pocket by THOSE viral 'pamper parties'...
The article investigates Tropic Skincare's controversial business practices, highlighting concerns over its 'cult-like' marketing, the company's glamorous owner linked to Dragons' Den, and reports of women losing money through viral 'pamper parties'. Critics argue these events exploit social media trends to pressure participants into costly purchases.