Dossier
underpenetrated markets
Coverage of underpenetrated markets in the Nexus archive.
- China’s Pop Mart opens new store in Singapore’s Sentosa amid slowing domestic sales
Chinese toymaker Pop Mart International opened a new store on Singapore’s Sentosa Island and its first overseas Pop Bakery dessert store. Analysts suggest that overseas expansion, particularly in underpenetrated markets, could drive growth amid slowing domestic sales and normalizing demand following a strong intellectual property (IP) cycle in 2025.