Dossier
three tech firms
Coverage of three tech firms in the Nexus archive.
- Why KFC stopped calling itself Kentucky Fried Chicken — and the myths that still won't die
KFC changed its name from Kentucky Fried Chicken to KFC in 1991 to modernize its brand and distance from the term 'fried,' dispelling myths about trademarks or genetically modified chickens. The rebrand coincided with introducing skinless fried chicken and a lawsuit in China over false rumors.