Dossier
subscription video-on-demand (SVOD)
Coverage of subscription video-on-demand (SVOD) in the Nexus archive.
- Howdy's dated $3/month ad-free streaming service said to have 1M subscribers
The Howdy streaming service, launched by Roku in August, has reached over 1 million subscribers in six months with a $3/month ad-free subscription model. Antenna estimates 300,000 sign-ups in August and 100,000 monthly additions afterward.