Dossier
social platforms
Coverage of social platforms in the Nexus archive.
- AI is making promises your brand never made. Hotels are paying the price
Hotels are facing accountability for customer expectations shaped by AI-generated recommendations and third-party platforms, even when those expectations were not set by the hotel. This misalignment leads to guest dissatisfaction, damaged trust, and business risks as brands absorb blame for unmet promises made by external systems.
- ‘We can stitch together our past’: the AI-generated time-travellers vlogging from history
Content creators like Chloe VS History are using AI tools to generate immersive historical vlogs, such as a character visiting Tudor London in 1536 and meeting Henry VIII. These AI-generated 'history influencers' are gaining popularity on platforms like YouTube.