social media marketing
Coverage of social media marketing in the Nexus archive.
- Agentic AI: the next battleground for Chinese brands
Chinese companies must adapt their social media marketing strategies to gain trust with AI agents that increasingly influence consumer decisions by balancing factors like price, quality, and sustainability. These AI agents autonomously determine user preferences and make choices for them.
- Agentic AI: the next battleground for Chinese brands
Chinese companies have mastered social media marketing but now face the challenge of winning trust with AI agents that influence consumer decisions. These AI agents autonomously evaluate factors like price, quality, and sustainability to shape purchasing behaviors.
- McDonald’s unveils new corporate strategy that will make stores ‘easier to run’
McDonald’s has introduced a new corporate strategy called 'McDonald’s>NEXT' aimed at simplifying store operations through increased automation, enhanced hospitality standards, social media-driven marketing, and improved food quality for sandwiches and fries.