Dossier
social media advertising
Coverage of social media advertising in the Nexus archive.
- Europe’s social media bans force businesses to rethink how they reach the youngest generation
European governments are implementing age restrictions on social media access for under-15s, prompting businesses to adjust marketing strategies. Brands in sectors like food, fashion, and beauty face challenges as they may cut digital ad spending by £1.3 billion, while exploring alternatives like streaming services and influencer-led campaigns.