Dossier
misleading advertising
Coverage of misleading advertising in the Nexus archive.
- Ozempic maker Novo Nordisk sues US rival over ‘materially misleading’ ads
Novo Nordisk is suing Eli Lilly over 'false and materially misleading' advertisements for its weight-loss and anti-diabetes treatments. The Danish pharmaceutical company alleges Eli Lilly is using outdated trial data to compare its highest doses against lower doses of Novo Nordisk's medicines.
- Popular face serum advert banned over 'misleading' claims it made users look 'five years younger'
A popular face serum has been banned by regulatory authorities due to misleading claims that it makes users look 'five years younger'. The decision highlights concerns over exaggerated advertising in the skincare industry.