marketing campaign

South Korean police conducted a raid on the headquarters of Starbucks’ local operation. The investigation stems from a controversial marketing campaign that was perceived to be defaming 1980s' pro-democracy movements.

South Korean Starbucks' boss apologized again for a marketing campaign that sparked backlash for appearing to mock victims of the 1980 Gwangju Massacre, a bloody military crackdown. The campaign faced widespread criticism for evoking traumatic historical events.