Dossier
low-price model
Coverage of low-price model in the Nexus archive.
- Shein faces existential threat as tariffs hit low-price model, putting new focus on services
Shein attracted consumers by offering low prices, but its business model faces an existential threat. New tariffs and changing regulations have forced the company to raise prices, causing shoppers to flee. This necessitates a new strategic focus on services for the brand.