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logo rebranding

Coverage of logo rebranding in the Nexus archive.

Earliest in view: Jul 27 · 15:00 UTCMost recent: Jul 27 · 15:00 UTC
Co-mentioned in this coverage
Julie Masinoperson1David Denoperson1Cracker Barrelorganization1Bloomin' Brandsorganization1Best Buyorganization1Yum Brandsorganization1
Recent coverage
  • BUSINESSJul 27 · 15:00 UTCWDIV CLICKONDETROIT
    Cracker Barrel CEO steps down a year after logo debacle

    Cracker Barrel CEO Julie Masino is stepping down after a rebranding effort, including a simplified logo, led to customer backlash and declining sales. David Deno, former CEO of Bloomin' Brands, will replace Masino as CEO. The company reversed the logo changes but continues to face sales challenges, with a 1.8% drop in same-store sales in its fiscal third quarter.

logo rebranding · Dossier · The Nexus