Dossier
little treat economy
Coverage of little treat economy in the Nexus archive.
- Gen Z’s anti-capitalist brand says one thing. Its spending data says something more interesting
Gen Z's anti-capitalist image contrasts with spending data showing they prioritize affordable, reliable purchases over expensive experiences, a trend termed the 'little treat economy.' Their median savings-to-spending ratio is below 0.5, the lowest generationally, and they exhibit minimal K-shaped spending divides across income levels.