Dossier
lighter meals
Coverage of lighter meals in the Nexus archive.
- A new battlefront for KFC and its Chinese rivals: the lighter meal
Fast-food restaurants in mainland China are capitalizing on the rising popularity of lighter, healthier meal options to boost profits and cater to health-conscious consumers. KFC and other chains like Pizza Hut, owned by Yum China, are leading this trend, targeting an estimated 33 million consumers seeking balanced nutrition.