Dossier
hiring gimmick
Coverage of hiring gimmick in the Nexus archive.
- Tech startup boss faces humiliating new low after apologizing for cringe stunt
Jordan Zietz, co-founder of AI startup LemonLime, faced backlash for a hiring gimmick requiring job seekers to tattoo the company's logo for an instant interview. The stunt, intended to attract talent, instead led to public humiliation and forced Zietz to apologize.