DossierENTITY

government initiative

Coverage of government initiative in the Nexus archive.

Earliest in view: Apr 22 · 23:01 UTCMost recent: Apr 22 · 23:01 UTC

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BUSINESSApr 22 · 23:01 UTCTHE GUARDIAN WORLD
City firms bank on ‘savvy’ advertising campaign to push Brits towards investing
City firms are launching a £50m government-backed advertising campaign featuring a CGI squirrel to encourage Brits to invest instead of holding cash, aiming to boost financial risk-taking and address concerns about stifled UK growth.