Dossier
global brands
Coverage of global brands in the Nexus archive.
- The car industry bloodbath: How China crushed the world's biggest brands - and changed Australian roads forever
The article discusses how China's dominance in the car industry has led to significant challenges for global brands and permanently altered the Australian automotive market.
- Steph Curry signs with Chinese brand after Under Armour split
Steph Curry has signed with a Chinese brand following his departure from Under Armour. Chinese firms are actively pursuing deals with high-profile athletes to enhance their global brand presence.
- Inside India newsletter: Social media is reshaping the world's fastest-growing market for global brands
Social media influencers in India are promoting healthier products and urging consumers to read labels, which is pushing traditional companies to adapt or risk being replaced. This shift is reshaping the market for global brands in India. The influence of social media is significant in the world's fastest-growing market.