Dossier
digital music company
Coverage of digital music company in the Nexus archive.
- I built a gadget to keep my kids off screens. Paul McCartney invested 3 times.
Ben Drury invented the Yoto player after feeling uneasy about seeing tablet holders built into strollers for infants. Concerned about modern screen time, he started building the screen-free audio player, which initially felt like a hobby. The product was successfully launched following a 2017 Kickstarter campaign and gained major affirmation with an investment from Paul McCartney in 2019.