Dossier
digital advertising
Coverage of digital advertising in the Nexus archive.
- Alphabet is joining the Dow Jones Industrial Average, replacing Verizon
Alphabet, the parent company of Google, will replace Verizon in the Dow Jones Industrial Average starting June 29. This change aims to provide the index with broader exposure to AI, cloud computing, and digital advertising sectors.
- Does Internet Advertising Work?
The article discusses the effectiveness of internet advertising through a Freakonomics podcast episode, analyzing data and case studies to determine if digital ads drive consumer behavior. It references a Hacker News comment thread for public discourse.