Dossier
consumer experiences
Coverage of consumer experiences in the Nexus archive.
- Traditional advertising is dead, says the marketer who cut Mastercard's ad budget by 70%
Raja Rajamannar, Mastercard's Senior Fellow, permanently reduced the company's advertising budget by 70%, shifting funds to consumer experiences and engagement programs. He argues traditional advertising is ineffective due to consumer overload and distraction, advocating for creativity and human connection in marketing.
- People in the US: tell us about your difficult consumer experiences
The Guardian is seeking US consumers to share frustrating experiences with companies, such as difficulties obtaining refunds, poor customer service, or unfulfilled contracts. Polls indicate rising consumer anger, and the outlet requests specific details like dates and monetary amounts to better understand these issues.