Dossier
clothing brands
Coverage of clothing brands in the Nexus archive.
- From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread
Popular clothing retailers, including Uniqlo and Zara, are taking actions like offering in-store repairs and hosting sewing workshops. These initiatives aim to appeal directly to young consumers, specifically Gen Z. The move by these brands is motivated by the desire to attract younger shoppers who value both saving money and protecting the environment.