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boys' love

Coverage of boys' love in the Nexus archive.

Earliest in view: Jul 13 · 04:00 UTCMost recent: Jul 13 · 04:00 UTC

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BUSINESSJul 13 · 04:00 UTCFINANCIAL TIMES WORLD
Why luxury brands are falling for Asia’s queer romance shows
Luxury brands are partnering with stars of 'boys' love' and 'girls' love' dramas as fashion ambassadors to target their devoted fan bases in Asia. The trend highlights brands' efforts to leverage the cultural popularity of queer romance shows.