Dossier
app market
Coverage of app market in the Nexus archive.
- India is starting to pay for apps, not just download them
India's app market is seeing increased user spending, with $345 million generated in the second quarter as consumers start paying for apps rather than just downloading them.
- India’s app market is booming — but global platforms are capturing most of the gains
India’s app market is experiencing significant growth driven by non-gaming apps like streaming and AI, but global platforms are dominating the revenue gains. Despite this expansion, India's per-user spending remains lower than that of global peers.